Managing your communications with your customers is one of the most important aspects of running any business, and is even more critical when you are running an online business. With these 5 suggestions we hope to provide you with some starting points for you to develop your communication strategy and increase your profitability!
5 easy steps to develop a customer relationship management cycle online
February 26th, 2010 | by Steve | Comments Off
How to obtain, retain and develop your customer relationship
February 20th, 2010 | by Steve | Comments OffChoosing the right customer:
Decide what sort of customer to target, understand their current or potential value then research where they are. Next, exploit the target segments, maximise your service quality, use communications channels cleverly and minimise cost to acquire.
Keeping your customers happy:
Continuously offer customers valuable information, ensure your service quality is constantly high and reliable. [...]
What is the true value of your customers?
February 3rd, 2010 | by Steve | Comments OffOnline relationship marketing is a process which should attract, maintain, and enhance your relationship with key customers using the internet. Its aims are to increase the likelihood of a customer returning to your business and therefore contributing to your business in the following ways; lowering the cost of acquiring new customers – this can be [...]
How to give your customers what they want online!
January 26th, 2010 | by Steve | Comments OffIn this new digital age we live in, where internet marketing is outgrowing more traditional offline channels, companies in all industries are faced with the challenge of using new ways to satisfy customer needs. Many organisations are ignorant of the growing dominance and sizeable potential of online digital technology in the online world today; fewer even appreciate its basic function and importance.
How do you decide when to expand or extend your business online?
January 15th, 2010 | by Steve | Comments OffBusinesses are beginning to believe in the power of an online presence more and more now that the marketing spend online has over taken and begun to dominate offline means. Before a business can expand its online presence or take that first jump in to the virtual world it must consider what implication this change will have on the organisation as a whole. Can it afford it can it? Can it afford not to do it? Who will do it? How big should the project be? What technology?
How will the internet weaken your business, how will you stop this?
December 21st, 2009 | by Steve | Comments Off‘If suppliers perform below the expected line of value, then customers will be more likely to turn their backs on loyalty’
Understanding the full impact of the internet on your business regarding your customers, suppliers and competitors power of influence is becoming more and more important given the access to information they [...]
Understand change in your market before your competitors do
November 26th, 2009 | by Steve | Comments OffExternal factors impact significantly on the capability and competitiveness of organisations online. It is for that reason critical that an online marketing plan takes full consideration of the dynamics of the external environment through examining and predicting external changes. Environmental analysis needs to be an ongoing rolling activity, which routinely feeds into the strategic and marketing planning processes.
Parallels Desktop Send Plain Text Passwords!
November 25th, 2009 | by Dave | Comments OffA quick warning to any of you Parallels Desktop users out there. If you have an account with parallels, you may want to use a different password to your normal every-dayer because Parallels are more than happy to send you a plain text reminder on demand.
Here is the process which lead to my plain text [...]
How To: Disable the Cache in Firefox
November 25th, 2009 | by Adam Pope | Comments OffWeb developer? Want to turn off or disable the cache in Firefox for testing? Well, by default you can’t – but there is an easy solution!
pstopdffilter/pstocupsraster failed with err number -31000
November 13th, 2009 | by Adam Pope | Comments OffTrying to print from Windows using Parallels 4.0 under Mac OS X Snow Leopard and getting the infuriating and useless error message “pstopdffilter/pstocupsraster failed with err number -31000″?
I spent a fair while Googling for a solution to this before stumbling across the answer: turn your printer off and back on. That’s it. [...]
